ABOUT
RESUME
ECLECTIC HERB
This brand refresh focused on elevating the visual identity of a long-standing herbal supplement company while maintaining its legacy. I created over 200 botanical illustrations inspired by vintage apothecary styles and worked closely with the Art Director to refine the label system and overall visual identity. With a high volume of SKUs, the project relied heavily on organization, file management, and attention to detail to ensure consistency and accuracy across all labels. Extending the brand beyond packaging, I led the website redesign, translating the new visual direction into a cohesive digital experience through a working Figma wireframe and prototype that guided the final site.
DESIGN AGENCY: Lucid Design
ROLE: Lead Designer/ Website Design