GRÖNI had the opportunity to help evolve the visual identity of a fast-growing cannabis edibles brand. I led a logo refresh and refined the color system across product lines to create a more cohesive, elevated “future classic” look. I also worked on campaigns like Pearls Summer and the Megaverse, designing social content, email campaigns, print materials, and animations. For Pearls Summer, I created a custom Instagram filter and sticker GIFs to drive engagement and encourage people to interact with the brand.
DESIGN TEAM:
Nick Wichman: VP of Brand
Charlotte Roehm: Creative Director
Henry King: Senior Designer
Megan Lindars: Graphic Designer